The move to voice activated shopping
Word on the street is that Amazon has been developing its home assistant, Alexa to incorporate more and more live concerts, music and podcasts. This is mostly prominent in their acquisition of Wondery, another podcasting company powerhouse.
Interestingly, their direction is not simply just having to create better audio experiences but they are planning to develop more in their voice activated shopping. Basically telling Alexa to buy their groceries for them.
Although some people find that idea weird since most people have used their voice assistants to either searching for quick information, making calls or texts, play music, etc but very seldom to actually shop. But this doesn't close the possibility that voice based shopping can be very much a thing.
Imagine having to listen to a podcast ad and immediately asking Siri to buy you a new pair of shoes from that ad. Seems quite appealing, doesn't it?