Wear your detective hat and start looking for stories!
All podcasters out there might agree that finding a great story to tell to the audience is one of the most challenging processes in podcasting, especially for those producing non-fiction narrative storytelling podcasts just like us. Although sometimes a story can appear like magic, in most cases, they are not. In fact, most of the time we have to put extra efforts to find one. A colleague recently said to me that the process of finding a good story is basically a detective work. You can start from concepts, ideas or questions you have in mind. And from this point, you have to talk to informants, observe what’s happening around, collect evidence, do the research, ask questions to the right people, examine clues, and finally "uncover the truth".